Why It’s Important
One of the main reasons why a website refresh is important is because it can make an outdated-looking website look fresh.
If your website really does look outdated and in need of some touch-ups, then a website refresh is what you need to make that happen.
A website refresh can lead to your brand gaining a ton of exposure. If your website is of great quality, then a lot of people might get impressed with what you offer.
The more you refresh your website, the more chances of it becoming popular there will be.
Plus, a website refresh can also be a great way for you to boost your SEO.
Nowadays, SEO has become an incredibly important tool for companies to utilize. You might want your website to be one of the top search results. However, that won’t happen with a website that is dated.
If you update your website with content that is both fresh and relevant, then chances are that it will generate more traffic. And, more people also mean more success.
A website refresh can also help keep your audience informed. A dated website won’t really be able to keep readers informed on anything they need or want to know.
However, as we mentioned earlier, a website refresh is meant to bring in information that is more relevant, constructive, and fun to look at.
That’s why a website refresh can be so helpful for your business. However, are you sure you know what a website refresh is exactly?
What is a Website Refresh
So, what even is a website refresh? What a website refresh does is either change the entire look and feel of a website, or, at times, only a few things here and there.
A website refresh can just focus on updating the colors or overall design. You also can either choose to change or keep the content that is already on there.
However, as we said earlier above if that content is by now dated, then you might want to consider replacing it with something fresher.
Now, some people might read this and think to themselves “This sounds an awful a lot like a website redesign.”
But, that’s not at all true. A website refresh only deals with updating the content, design, and maybe even some of the mechanics of a website.
A website redesign may seem similar, but it’s actually a lot more extreme. A website redesign can completely change the way that your website appears on search results.
For a website redesign, you would also need to switch to another content management system, which is not something that you absolutely need to do for a website refresh.
When you decide to perform a website refresh, all you need to worry about is adding some new content, and maybe changing some colors here and there.
But, how exactly can you do that? Here’s how:
How to Manage a Website Refresh
There are several ways you can undergo a website refresh. What you can do first is navigate through your website.
What does this mean? Well, you need to make sure that going through your website doesn’t feel like going through a labyrinth.
You might not have any trouble finding your way around it. But, that might also be because you likely visit your website every day. If that’s the case, then you probably already know your way around every option and category.
However, for a new visitor, checking all of those things out is not particularly easy. There are two ways you can go about figuring this out. You can put yourself in your visitors’ shoes and see the website the same way they would.
Or, another thing you can do is bring someone else’s opinion in. have some fresh new eyes take a look at your website.
And also, don’t just test your website on one browser. Try all of them out. Most of the time, websites don’t look the same on different browsers. It’s better to be safe than sorry.
In addition to that, also try to test your website out on more than just one monitor. Why? Because a website can sometimes look different depending on the type of monitor you are viewing.
Next, you have to make sure that your website is complying with laws such as the CCPA, GDPR, or even the ADA.
If your website is affected by any of those laws, then you mustný forget to follow their ruleset.
And, lastly, you have to remember that just because your website refresh is finished, that doesn’t mean that it won’t need some maintenance.
Things like typos, broken links, or even applications that don’t work properly are all things that happen more commonly than you think.
As long as you keep an eye out for that, then you’ll be on your way to a successful website.
@ Local Coffee
“I own a well-known local coffee shop. As soon as I learned that a Starbucks would be opening up down the street from one of our less-busy locations, I contacted Brandsonify, who helped me develop an omnichannel marketing campaign that utilized email, SMS, social, and in-store activation to increase traffic and sales.”
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