Copyright
Marketing
Why It’s Important
Why is copyright important? The reason for that is that copyright gives someone the right to truly own their product or service.
It doesn’t matter what you create. If that thing is copyrighted, no one can use it without running it past you first.
But, why exactly is this even necessary? Are all these additional steps and expenses worth the effort? Here’s a list of benefits that you need to know in regard to copyright:
First a foremost, a copyright is a public record of ownership. Why is this important? Because the basis of most copyright lawsuits is ownership.
No one can say they have the right to own and use your creation because you can legally prove that you are the sole owner of it.
Next is being able to recover statutory damages, attorney fees, and the cost of suit a copyright infringement lawsuit.
This basically means that if you have registered copyright before the infringement, then you have the right to pursue statutory damages. This type of lawsuit allows you to recover infringed work.
Copyright is also important as it can protect you from infringed works being imported.
First, you need to register your copyright with the U.S. Copyright Office.
After that, you can also register with the Bureau of Customs and Border Protection (CBP), which allows you to detain imported goods that go against copyright laws in the U.S.
Now you know why copyright is so important. But, are you sure you know what copyright even is in the first place?
What is Copyright
So, you’ve been made aware of why copyright is so important. However, you might not know what copyright even is exactly.
Copyright refers to a specific property that protects the original authorship works. These works can be many different things, such as:
- Books
- Movies
- Blogs
- Articles
- Plays
- Photographs
- Illustrations
- Computer programs
- Sound recordings
And, that’s not all. There are so many other copyrighted works that are worth mentioning. If we were to categorize all of them, they would be separated into two different categories: original and fixed works.
Original works are independently created by someone. They are not based on or have copied anyone else’s work.
On the other hand, we have fixed works. Fixed works that are not entirely original. They can be either similar or the same as original works. The reason why these types of works do not violate any copyright laws is because you can get the rightful owner’s permission to use them.
But, who can exactly can this rightful owner be? The simple answer to that is everyone. Pretty much everyone can legally become the sole owner of their work.
If you create your own work and fix it, then you are recognized as the rightful owner of it. As long as you keep the work protected under copyright laws, you can be seen as the only person who can freely use and display said work.
So, how exactly can you go about doing all of this? Well, there are a few things you have to take care of in order to get your work copyrighted. Here’s what you need to consider:
How to Get Your Work Copyrighted
Are you ready to learn all about how you can get your work copyrighted? What you need to learn first is how you can tell the difference between a copyright and a trademark.
A copyright protects original works that are created by you. Trademarks don’t typically protect your entire work. What a trademark protects are specific words or phrases.
But, what about just copyrighting something? Well, even though copyrighting might seem like a really difficult thing to accomplish, believe it or not, it’s actually rather easy.
As we mentioned earlier, you technically already own the copyright of your work as soon as you create it. But, how long can that last?
Well, the term of your work’s copyright depends on several factors. These factors include whether or not your work has been published. And, if it has, how long ago was that exactly?
You have to check how each of those aspects is reflected in your work. Now that you know how copyright works, all that’s left to do is work hard on building a stronger brand.
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