Why It’s Important
Why are brand names important? They’re important because you and/or your customers can use them to identify a business, as well as what it offers.
A brand name can influence your customer’s decision to buy something, or an intern’s decision to either continue working for your company or not. In business, recognition is as important as life itself.
But how important is brand naming? Well, we have to remember that the most successful brand names are made out of just a handful of letters. And, some of the most successful companies and products don’t put as much thought into theirs as you’d think.
Nowadays, you might notice brands that have the most bizarre name imaginable. And yet, those brands still have managed to become incredibly successful. Why do you think that is?
It’s because those names represent the company’s qualities and values extremely well. It doesn’t really matter that they sound bizarre, as long as they are easy to spell, catchy, and great representations of what you’re trying to accomplish.
And to make your accomplishment, you need to really delve into what a brand name really is.
What is a Brand Name?
A brand name is used by a company for a specific product or service.
Brand names can be similar or the same as the names of company founders. The reason why this happens is because it aims to raise consumer awareness and promote brand loyalty.
In its simplest form, a brand name can be pretty similar to a signature, one that credits the creator of a particular work or service while being unique.
But a company is not the only thing that can use a brand name. You can also use a brand name to identify something that is personal to you or a product.
And, what exactly is a brand name’s main focus. Well, a brand name is mainly focused on two specific purposes. These purposes include:
- Being different from other products or services.
- Verifying that the brand name stays true to the business.
However, you should also be very careful that your brand name doesn’t look too much like it’s part of a logo or any other visual tool. A brand name is amongst your company’s most valuable assets and should be considered as such.
So, with that in mind, how exactly can you create a strong enough brand name? Here’s how:
How to Create a Strong Brand Name?
Creating a strong enough brand name is probably one of the most important things that you will ever do when you are first starting out with your brand.
First, you have to focus on making your brand be as meaningful as possible. You have to try your hardest to grab the core essence of your brand.
After you’ve done that, you have to try and conjure that essence into a clear enough image.
This basically means that you have to try and bring the essence of your brand to light. Don’t let it just be an idea. Try to evolve it into something that other people can also experience.
But, you want this experience to also be a positive one. For that reason, you have to try and give your brand name some heart and emotion.
No one would ever want to associate themselves with something that is cold and lifeless. That’s why you have to add some of that warmth in and make your brand name be a lot more inviting.
Speaking of, the next thing that you have to focus on is making your brand name a lot more accessible. Unless the point of your brand is for people to interpret it in a lot of different ways, then you need to try and avoid any sort of confusion in your naming.
This basically means that you shouldn’t use any names that can mean more than just one thing. Try to go for names that are clear and precise.
And finally, don’t forget to trademark your brand name and get your own domain. That way, no one will ever use the name without asking for your permission first. They won’t succeed at stealing it either.
The only thing that’s left to do now is come up with your very brand name. It’s all up to you!
@ Local Coffee
“I own a well-known local coffee shop. As soon as I learned that a Starbucks would be opening up down the street from one of our less-busy locations, I contacted Brandsonify, who helped me develop an omnichannel marketing campaign that utilized email, SMS, social, and in-store activation to increase traffic and sales.”
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