1. What is Branding in Business?

Branding is the process of creating a powerful and compelling identity for a business, a service, or a person. This has nothing to do with the assets of the Company such as real estate or projects. It refers to the business’s reputation which includes the company’s name, logo, and customer experience. It is utilized by advertisers to acquaint a product with customers by associating it with a brand name or better yet, brand experience. Schedule a free consultation to discuss your branding needs!

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